In order to define your real value proposition and competitive advantage, you need to ask What value is my business offering? What makes my business unique?
Define your value proposition and competitive advantage
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Sales & Marketing Articles
Marketing is critical to growing your business
Ask yourself this basic question when debating if marketing your business is vital: ” How will prospects find out about our business and what we offer?”
To be successful in business, leaders need to focus on value creation
The question in the minds of the consumers is, “Does this product or service benefit me?” and most importantly, “Is the company I’m purchasing from providing me with good value?”.
Create a growth map as the business plan that beats the competition
In order to follow up on the assessment, that was explained in the previous article "How are you spending your time in lockdown?", it is an opportune moment to plan the journey for your business with a growth map that beats the competition. The first step is obviously...
Is your business able to remain open during the Coronavirus lockdown in SA? See if you are on the list.
On Monday, 23 March 2020, President Cyril Ramaphosa announced a 21-day countrywide lock down which exempts only a few critical services and businesses from closing their doors. See if you are on the list.